Quality vs. Quantity

I recently deleted 822 contacts from my email subscription list. Your eyes aren’t playing tricks on you – so I’ll say it again: I recently deleted 822 contacts from my email subscription list.

 And I know what some of you may be thinking, “Is she crazy? I would never delete that many subscribers from my email list!” And perhaps some of you are hoping to have that many people subscribers one day. I totally get where you’re coming from, I do.

But the truth of the matter is: quality will ALWAYS outweigh quantity in my book. Allow me to explain.

 I think one of the best ways to market a business and build trust with your audience is through email (which probably comes as no surprise).

 Yes, the large number may look nice, but if those people are not engaging with the emails (for example, never opening them), then there’s truly no benefit to hang onto them. Get rid of them – sorry, not sorry!

 Your email subscription list should be filled with highly engaged contacts who actually want to read what you have to say. Those who are interested in your content and considering your product or services.

 And this way of thinking doesn’t just apply to email lists. It applies to social media platforms, too. 

 In this era of digital media, follower count can be viewed as the most important metric on social media. People are constantly obsessing over the number of followers they have. 

Don’t get me wrong – having a large following on social media can have its perks, for sure. But you should aim for quality followers. What do I mean by this?

Like email subscribers, quality followers are people who actually engage with your content. They like, comment, share, send DMs back and forth – things of that nature. This means once a quarter or so, you should scroll through your followers and do a bit of quality control.

Are there any followers you’ve never seen in your notifications? Are there any bot accounts (bot accounts usually don’t have a profile photo or have really funky names, you’ll spot them easily)? When you remove them, you help the algorithm understand your preferences.  

 If it’s been a while since you last scrubbed through your email list or followers, I encourage you to do so as soon as you have the extra time. Don’t feel guilty about removing inactive contacts and followers. You’re doing yourself (and them) a huge favor! 

 

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At Beyond Business Solutions, we use proven marketing strategies to increase your visibility, grow your business relationships, and expand your income. We take the overwhelm out of your marketing strategy, because marketing your business should be one less thing you have to worry about. Check out our website to schedule your complimentary discovery call today and learn how we can take your business to the next level!

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