The last year and a half has been pretty scary and unpredictable for everyone. For small business owners like myself, we’ve had to work through a lot of uncertainty to maintain clientele and remain afloat.
Despite the challenges thrown at me throughout the pandemic, I’m grateful that my business was still able to thrive. In fact, I’ve actually doubled my revenue two years in a row.
And I don’t share that information to boast or brag. I share it because I want you to understand that with enough patience, prayer, and determination, it is possible to persevere as a small business owner – even when it feels like the odds are stacked against you.
Everyone’s entrepreneurial journey is unique, but here are a few things that helped me double my revenue for the past two years:
Relationships and visibility
Building authentic relationships with your clients is extremely important. I made sure to nurture those relationships through email, social media DMs, and other communication tools. I continued to follow through on my promises as a business owner, so all of my clients felt secure in their decision to work with me. I also made sure to show up (aka, be visible) for my audience on social media. I maintained a consistent social media presence so that I remained top-of-mind and relevant with my audience.
Focused on gratitude
This is arguably the most important thing that helped me double my revenue for the past two years. I’ve been keeping a gratitude journal that I do my best to write in daily. This journal allows me space to express things that I am thankful for in both my personal and business life. Sometimes we get so busy and begin to compare ourselves to others… that it’s easy to lose sight of everything we should be grateful for. I strongly encourage you to begin a gratitude journal. It doesn’t have to be anything fancy, and you don’t have to write a novel every day. It can be as simple as, “I am grateful I woke up this morning.” Quickly jotting down a few things I’m grateful for has really helped to keep me grounded. It’s also helped me manifest how I want my business to grow.
Authentic and vulnerable
I’m not perfect, and I’ll never pretend to be. I am human and I make mistakes. I go through struggles. I doubt myself, and I’m not afraid to share this with my audience. Remaining authentic and vulnerable has really helped me build trust with my audience and ties into that relationship building I mentioned earlier. People want to feel a connection with others on social media – and pretending that you’ve got it all figured out will only burn you in the end. Authenticity and vulnerability allowed me to continue attracting my ideal clients during the pandemic.
Investing in myself
This is another big one. Investing in myself and my business has been a major contributor to how I managed to double my revenue for the past two years. Again, I am not perfect, and I realize there’s always room for improvement – even though I’ve been a small business owner for 15+ years! I worked with an amazing business coach, built out a team to help me delegate and scale, worked with a professional photographer to get high-quality photos, and hired a graphic designer for content. I recognize that to grow as a small business owner and make more money, I must invest money where it matters. This is something a lot of business owners forget. Don’t let that be you!
At Beyond Business Solutions, we use proven marketing strategies to increase your visibility, grow your business relationships, and expand your income. We take the overwhelm out of your marketing strategy, because marketing your business should be one less thing you have to worry about. Schedule your complimentary discovery call today and learn how we can take your business to the next level!