I’ve been talking about how you have to give information and value to potential customers to build marketing relationships and increase the “like, know, and trust” factor. All of that puts potential customers in a place to want to buy from you. But there is one last step. If you want people to buy, you have to ask for the sale.

All the other tips are so that the only thing you are doing is NOT asking for the sale, however, there still comes a time when you have to have a “call to action”. You give a direction for them to do something that either leads directly to the sale (like “buy” or “click here”) or something that leads indirectly to the sale (like “call” or “visit”).

You would think that if you are known for selling something, then people would know to buy it from you. However, the unfortunate truth is that your potential customers aren’t going to spend that much time thinking about what you have for sale or the different ways you can help them. People have too much going on in their lives to spend very much time and energy on your business. If they do read your content and there isn’t a call to action, they’ll likely say, “Oh, that’s nice” and go on to the next thing to read or do.

And even if they were interested in purchasing your offerings, they may not know what their next step should be. Do they pick up the phone? Go to a specific Web page? Visit a store? And if they don’t know what they should be doing, chances are they won’t do anything at all.

So, it is imperative to tell your potential customers what you want them to do. Remember, people are busy, and if you don’t make doing business with you easy, they probably won’t do business with you at all.

You must be strategic about creating content that includes a call to action. Would you like to build a winning strategy that includes a call to action in your content and marketing materials, but don’t know where to start? Let’s talk. Go HERE.