Marketing leads to relationships that lead to opportunities to sell. But it’s all a numbers game. A percentage of the eyes that see your content and what you have for sell, will actually buy from you. So, how do you increase the number of people that will buy? It’s simple, you increase the number of people that will see your offer. Statistics show that the average rate of people that see your offering and actually buy it is 10%. That means that if 100 people see your offer, only 10 people will buy it. To get more than 10 people to buy from you, you will have to make sure more than 100 people see your offer.
It’s a simple concept, but it is not easy to achieve. On social media, algorithms control the number of people that see your content and offers. That makes it even harder to get 100 people to see your offer and therefore harder to even get the sale from 10 people. Let’s take Facebook for instance: if you are selling from a profile account and not a business page, not only is that against Facebook rules, but the platform is blocking most of those posts. If you have a Facebook business page but you do not have a lot of likes, then you need only divide the number of page likes you have by 10 to see how many people really have the potential to buy from you IF they saw your offers. Couple that with the fact that the organic traffic (the number of people that would normally see your posts) has also been weakened by the algorithms so that you have to purchase Facebook ads to increase your page likes AND increase the number of people that will see your offer once they like your page. In short, to increase the number of people that see your offers, you have to pay to play.
Run a Facebook ad, then get the numbers… right? Wrong. Do you know what messaging to use? Do you know what visual to use? Do you know how to set the right demographic for the ad? Do you know anything about how to create an effective Facebook ad? No worries, we’re here to help. Let’s talk. Go HERE.
