It took a while for small businesses to realize the importance of having a website. Now they are slowly but surely understanding exactly what should go on their websites. Company websites are not just web page long business cards. They should provide value to potential customers, as well as contact information and service or product offerings. How do you give value in a way that leads potential customers to hire you? Content marketing.
Your website should contain content that will draw potential customers to you without them knowing about your company in advance. Here’s how:
- Your value driven content should be keyword rich. It should use the words that your customers use to describe their pain points, in which your products/services are a solution.
- Your value driven content should have a title that catches the eye of potential customers, while helping them to quickly identify exactly what value they will get from the content.
- Your value driven content should help the potential customer properly diagnose the problem and confidently identify which solution, that you offer, is best for them.
What good is investing money into a website, if you cannot get potential customers to visit it? Use these tips and you will attract highly targeted website visits that can convert into revenue.
If you do not have a website or your website is not attracting potential customers, let’s talk. Go HERE.