How high-quality brand photos can take your business to the next level.
Imagine you’re on the hunt for a new pair of shoes. You visit your favorite brand’s Instagram page, but you’re disappointed to see that all of the photos are grainy and low-quality.
What if you were searching for a new dentist and once you land on their website, the headshots are unprofessional.
It’s probably safe to assume that you’d find another shoe brand and someone else to support your oral health.
Your brand photos are no exception.
I know it can seem like a lot – especially if you’re a new entrepreneur. You’re so focused on identifying your target audience, trying to map out your products and services, and so many other things… photos may be the last thing you’re worrying about.
I encourage you to make brand photos a top priority. High-quality brand photos can be the difference between a brand that is perceived as professional, versus one that is deemed mediocre. Here are the top 4 reasons why high-quality brands are so important:
Your brand will feel more professional
Think back on the shoe and dentist example we talked about earlier. Brand photos – whether they’re of you or what you sell – are typically the first impression you have on potential clients.
I know you’ve heard the expression, “You only get one shot to make a good first impression.”
And that’s why it’s so important to hit the ground running from day one with high-quality brand photos, because once someone has determined that your brand is unprofessional, they’re less likely to come back at a later date – even when you do upgrade your photos.
Perceived value increases
What is perceived value? It’s your audience’s idea or perception of what your product/service is worth to them. And believe it or not, photos play a significant role in determining perceived value.
If you’ve taken the time to have high-quality brand photos in your business, people will assume you care a lot about your business (which you should!).
People are more willing to pay their hard-earned money to someone who they feel has put hard-earned money and effort into their product or service.
People love good visuals
This probably comes as no surprise, but people love when things look good. A recent study by BrightEdge states, “The human brain can process visuals up to 60,000 times faster than text. When it comes to marketing, this means that content created with visuals is naturally more engaging and interesting for users.”
Having high-quality brand photos grabs peoples’ attention and makes them much more curious and inclined to inquire about your business.
Stand out from the competition
High-quality brand photos can be the deciding factor between you and someone else who runs a similar business.
Two people can have the exact same product and have similar marketing strategies, but if Kayla has better brand photos than Chris, the deciding factor is going to come down to the imagery. Kayla will get more clientele and Chris, unfortunately, is left wondering why he’s getting no inquiries.
The bottom line is simple: those low-quality photos you’ve been using all this time are holding you back. They’re hindering you from showing up as your best self and as the true professional that you are.
Take the time to research good photographers in your area and if you’re unable to find someone who fits your needs or if you have budget concerns, it is possible to take good photos yourself – but be sure to invest in good equipment, like a smartphone with a high-quality camera, a tripod, and good lighting.
Don’t let photos be the reason you’re not growing or scaling your business to the next level!
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At Beyond Business Solutions, we use proven marketing strategies to increase your visibility, grow your business, and expand your income. We take the overwhelm out of your marketing strategy, because marketing your business should be one less thing you have to worry about. Check out our website to schedule your free, no-obligation discovery call today and learn how we can take your business to the next level!
