Client Contact: How Often Are You In Touch?

Client Contact: How Often Are You In Touch?

Building a marketing relationship with your potential customers and nurturing the relationship with your current customers, means staying in “touch”. Creating various ways of touching customers allows you to stay stop of mind as the source to purchase your products...

The Catch 22 of Word of Mouth Marketing

The Catch 22 of Word of Mouth Marketing

Word of mouth is the oldest form of marketing out there. You do a great job for one customer and that customer goes and sings your praises to other people that then become your customers too. A lot of small businesses try to curtail their marketing budget by relying...

Market In The Places That You Own

Market In The Places That You Own

Last week we talked about marketing on social media. I want to remind you that marketing should start in the places that you own. The places you own not only give you direct access to your clients and potential clients, they also give you control over the platform...

SOCIAL (adjective) MEDIA (noun)

SOCIAL (adjective) MEDIA (noun)

By now most small businesses are familiar with the buzz surrounding social media. They know they need social media, but most do not understand why they need it or how it works. Even those that feel they know what it is do not really understand how to make it work for...

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