Blog
The Importance of Fostering Community for Your Career
If we learned one thing over the past few years, it is that community has always been a cornerstone in our development and well-being. And thankfully, tools like social media, Zoom meetings, networking events, and online groups and forums have made it easier than ever...
What Is Relationship Marketing, and How Can It Propel Your Organization?
In today’s digital world, we rely on constant communication through social media, ads, websites, and more to connect and engage with our ideal audience and prospects. It can be a lot to juggle. Plus, constant changes to algorithms, data management, and client...
Lead generation: Using freebies to grow your email list
Lead generation is one of the most important aspects of marketing and sales for service-based businesses. It allows you to build and nurture relationships with people who are interested in your products or services. The goal is to nurture those relationships and...
How to use content marketing to establish thought leadership
There is a lot of talk these days about content marketing, and for a good reason. Content marketing is an effective way to attract new customers and build relationships with them over time. But this marketing approach is not only about promoting your business or...
5 steps for creating a DIY content plan for multiple channels
Content is key in today's online world. Whether you're running a business, trying to build your personal brand, or just looking to share your thoughts and ideas with the world, content is a necessary part of the equation. It builds your authority as an expert in the...
Copy vs. Content: Tips for a Successful Marketing Strategy
Raise your hand if you’ve used the words copy and content interchangeably in the past. Copywriting and content writing are two vital aspects of any marketing strategy, but they are often confused with one another. Copywriting refers to the words you use in order to...