Facebook Sales: It’s All In The Numbers

Marketing leads to relationships that lead to opportunities to sell. But it’s all a numbers game. A percentage of the eyes that see your content and what you have for sell, will actually buy from you. So, how do you increase the number of people that will buy? It’s...

Give, Give… Ask for the sale!

I’ve been talking about how you have to give information and value to potential customers to build marketing relationships and increase the “like, know, and trust” factor. All of that puts potential customers in a place to want to buy from you. But there is one last...

Content Marketing: The Secret To Website Traffic

It took a while for small businesses to realize the importance of having a website. Now they are slowly but surely understanding exactly what should go on their websites. Company websites are not just web page long business cards. They should provide value to...

Client Contact: How Often Are You In Touch?

Building a marketing relationship with your potential customers and nurturing the relationship with your current customers, means staying in “touch”. Creating various ways of touching customers allows you to stay stop of mind as the source to purchase your products...

The Catch 22 of Word of Mouth Marketing

Word of mouth is the oldest form of marketing out there. You do a great job for one customer and that customer goes and sings your praises to other people that then become your customers too. A lot of small businesses try to curtail their marketing budget by relying...

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