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One of those most common questions I get from my clients is: Should I be the face of my company or work behind the scenes? And I understand why this question is asked so often. What I’ve noticed is that a lot of clients automatically assume that the best way to...

So, you want to attract more clients to your business? Attracting clients can be tough at times, but it certainly doesn’t have to be that way! Wondering how the people around you seem to be bringing on their dream clients, day after day? We’re covering the top 3...

When’s the last time you conducted a market analysis? How about a competitive analysis? They are two of the most beneficial things you can do to attract clients when running a business. When you regularly analyze the market and your competitors, you learn more about...

Attracting new clients may sound intimidating. And while there’s definitely work that needs to be done on the backend in order for this to happen organically, there are certain strategies you can implement to make things a bit easier on yourself. You can have the...

When it comes to running a successful business, you have to understand who your clients are. No matter what industry you’re in or what kind of product or service you sell, knowing who you’re selling to is one of the key ingredients to creating social media content...

Have you ever bought something based on a testimonial from someone else? That, my friends, is social proof marketing. Social proof is the idea that people will conform to other people’s actions when they reflect the desired behavior. Here are some examples:...

As entrepreneurs, we learn that sharing our value is the key to cultivating relationships with our target audience. Have you ever considered that your audience could also see your value as equitable? The term brand equity is defined as the value of your business....

Myth: You have to be a big, well-known brand to have a marketing strategy. Fact: Digital marketing is just as important to small businesses as it is to large corporations. Digital marketing is the use of online technology to...

You don’t always have to reinvent the wheel when creating a marketing strategy for your business. Your competitors can teach you a lot, especially when you know what to look for. It’s one thing to know who your competitors are, but as a business owner, you unlock an...