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Lead generation: Using freebies to grow your email list

Lead generation: Using freebies to grow your email list

Lead generation is one of the most important aspects of marketing and sales for service-based businesses. It allows you to build and nurture relationships with people who are interested in your products or services. The goal is to nurture those relationships and...

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Copy vs. Content: Tips for a Successful Marketing Strategy

Copy vs. Content: Tips for a Successful Marketing Strategy

Raise your hand if you’ve used the words copy and content interchangeably in the past. Copywriting and content writing are two vital aspects of any marketing strategy, but they are often confused with one another. Copywriting refers to the words you use in order to...

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How to weave storytelling into your brand messaging

How to weave storytelling into your brand messaging

It can be hard for small business owners to create a narrative around their brand, especially when they’re not clear about who they’re serving. But unclear brand messaging can put a damper on your accomplishments and skills. It prevents your audience from building...

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