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 The last year and a half has been pretty scary and unpredictable for everyone. For small business owners like myself, we’ve had to work through a lot of uncertainty to maintain clientele and remain afloat.  Despite the challenges thrown at me throughout the pandemic,...

Are you creating visibility for you and your business? If you read that and think to yourself: What the heck does she mean?? Don’t worry – I’ve got you covered! Depending on who you ask, you may get a few different definitions of what visibility means in business, but...

It’s every business owner’s dream to work with their ideal clients – and that’s a perfectly acceptable dream. But as a business owner, you’ve got to ask yourself a few very important questions: Are you really ready to have an influx of your dream clients knocking at...

You can spend months, even years, writing out your business plan and perfecting your business model. You can lose sleep over how much to charge for your products or services. But none of these things matter if you aren’t showing up properly for your audience. What do...

People launch businesses because they want to work for themselves and be their own boss. They want to have more freedom in their day-to-day and have a healthier work/life balance. People want to pursue their passions and actually love their work. And unless you’re...

I recently deleted 822 contacts from my email subscription list. Your eyes aren’t playing tricks on you – so I’ll say it again: I recently deleted 822 contacts from my email subscription list.  And I know what some of you may be thinking, “Is she crazy? I would never...

How to Establish Brand Credibility in Your Business   There are tons of businesses and brands in the world. Millions. So, what makes yours any different? How do you make yours stand out from the competition? What can you do to encourage people to work with your...

How high-quality brand photos can take your business to the next level. Imagine you’re on the hunt for a new pair of shoes. You visit your favorite brand’s Instagram page, but you’re disappointed to see that all of the photos are grainy and low-quality. What if you...

I’m going to cut right to the chase here: Building a sustainable and reputable brand isn’t rocket science. You don’t need to have 1 million followers on Instagram, and you don’t need $1 million to make $1 million. If you’ve struggled with branding yourself, rest...