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Lead generation: Using freebies to grow your email list
Lead generation is one of the most important aspects of marketing and sales for service-based businesses. It allows you to build and nurture relationships with people who are interested in your products or services. The goal is to nurture those relationships and...
How to use content marketing to establish thought leadership
There is a lot of talk these days about content marketing, and for a good reason. Content marketing is an effective way to attract new customers and build relationships with them over time. But this marketing approach is not only about promoting your business or...
5 steps for creating a DIY content plan for multiple channels
Content is key in today's online world. Whether you're running a business, trying to build your personal brand, or just looking to share your thoughts and ideas with the world, content is a necessary part of the equation. It builds your authority as an expert in the...
Copy vs. Content: Tips for a Successful Marketing Strategy
Raise your hand if you’ve used the words copy and content interchangeably in the past. Copywriting and content writing are two vital aspects of any marketing strategy, but they are often confused with one another. Copywriting refers to the words you use in order to...
Brand messaging for entrepreneurs: How to build and improve your brand message
When you think of branding, you may think of visual identity — logos, colors, fonts, and maybe a tagline. However, there’s another side to branding that’s reflective of who you are and what you stand for as a provider. This is your brand message. Your brand message is...
Brand positioning: How to frame your offer as the solution your audience needs
If you’ve ever felt like your marketing is falling on deaf ears, you’re not alone. Many businesses struggle to connect the dots between their services and their audience's needs. This often leads to vague headlines, an unclear hero statement, and a hard time capturing...
How to weave storytelling into your brand messaging
It can be hard for small business owners to create a narrative around their brand, especially when they’re not clear about who they’re serving. But unclear brand messaging can put a damper on your accomplishments and skills. It prevents your audience from building...
The Power of Vulnerability: How Being Your Authentic Self Can Grow Your Business
We place a lot of pressure on ourselves to be perfect in business and to always have it together. But the truth is, we are all just human beings trying to do our best. When you show up as your authentic self, you create the opportunity for deeper connections with your...
Developing a growth mindset: Tips for women growing their business
If you're new to the world of entrepreneurship, you may think that you're playing it safe by starting small with your business. Whether it's fear of failure, a scarcity mindset, or limiting beliefs preventing you from taking your business to the next level, it is...