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Give, Give… Ask for the sale!

Give, Give… Ask for the sale!

I’ve been talking about how you have to give information and value to potential customers to build marketing relationships and increase the “like, know, and trust” factor. All of that puts potential customers in a place to want to buy from you. But there is one last...
The Catch 22 of Word of Mouth Marketing

The Catch 22 of Word of Mouth Marketing

Word of mouth is the oldest form of marketing out there. You do a great job for one customer and that customer goes and sings your praises to other people that then become your customers too. A lot of small businesses try to curtail their marketing budget by relying...