Whether you’re considering outsourcing a single project or engaging a long-term strategic partner for ongoing business and marketing support, BBS can help.
Single Projects: Many of our projects focus on a single deliverable – logo design, web development, brochure layout, search engine optimization, pay-per-click management, etc. However, even though we’re contributing to only one part of the marketing plan, we think carefully about how our project fits into and impacts the overarching strategy. Click through the services menu to learn more about our marketing project capabilities.
Retained Services: For our clients who want ongoing, fully integrated marketing alignment, we start by developing a strategic plan for their marketing. This often includes developing a marketing infrastructure (brand, web, print). We then develop a marketing mix that makes sense for them and flow the plan into a shared, web-based marketing calendar that drives execution. This service model is often implemented on a retainer basis, giving us a regular allotment of time each month to work on the account.
One Team: Marketing and business support projects are handled by full-time BBS team members. We are not a random hub that depends primarily on freelancers to get our clients’ work done. We are a full-time team of marketing, creative and business services professionals who collaborate closely on every project.
Branding is a crucial aspect of effective marketing. Your brand serves to create associations and expectations, and is a long-term strategic asset. A brand is not just a logo, and “branding” is more than consistent colors and fonts. Your brand identity represents the identity of your organization; it sets the tone for your marketing strategy; it sets expectations and makes promises. Your name, your logo, your tagline, your colors, your design should all work together to clearly establish a position in your market that is distinctively and genuinely you.
Think about it. How many times will your brand be used and seen over the next 10 years? How many website impressions, email signatures, advertisements, brochures and business cards will pass in front of prospective customers and referral sources? The numbers are staggering. So it makes sense to get it right up front.
- Logo Design
- Tagline Development
- Website Design
- Digital Templates
- Office Templates
Digital marketing is the web-based component of your marketing mix. For our online marketing clients, we employ a balance of organic search engine optimization and pay-per-click advertising through Google, Facebook and other outlets (also called “paid search”). Our aim is to determine the keyword mix that makes sense for you, then deploy a geo-targeted campaign that focuses on your target audience. Your brand shows up in front of prospective customers who are intentionally looking for what you offer. And best of all, it’s measurable.
- Search Engine Optimization
- Content Marketing
- Social Media
BBS, LLC provides expert strategic planning and performance improvement consulting services. We provide facilitation and decision-support services as an integral part of our engagements. We support group leaders by conducting meetings, discussion groups, and planning sessions. Our experts know how to help organizations bring teams together and use their diversity and divergent views to build a constructive and competitive advantage. Our strategic planning and facilitation capabilities include:
- Business Plans
- Marketing Plans
- Strategic Planning
- Meeting Facilitation
- Event Planning – (Conferences, Educational Seminars)
- Staff Retreats
- Team Building/Interpersonal Relationship
The internet is the launching pad for most marketing initiatives today, but many organizations have found that print is simply not going away. From business cards to brochures, product labels to posters, info packets to catalogs, print is alive and well. Most of our clients find that they need to round out their marketing infrastructure with some form of brand-aligned print collateral.
Most companies and nonprofits need far less collateral than they used to. With real-time information available online, it makes no sense to overdo it in print. But, whenever you have face-to-face interaction, there’s room for print – a business card, a brochure, a view book, an information packet. However few things compare to the tangible expression of the brand. Print gives your business the ability to leave behind a sophisticated communication that connect the prospect to the buying decision.
- Business cards
- Sell Sheets
- Product Labels
- Office templates
In this day and age most of your target customers carry the Internet in our pocket. Customer expectations for websites are extremely high. Potential customers are on a daily tour of the web, previewing sites that may be relevant and pausing longer in places where they find valuable information. It is important to start your web project by thinking through the various types of users who will be engaging your site. Because it’s not about what you want to tell them…it’s about what they want to know
Of course, understanding your audience is only the starting point. The design, functionality, content management systems and technical support behind your website are important, too – not just during the build, but long after the site has been live and managing traffic.
BBS has an innovative and talented website development team. As technology progresses, BBS strives to learn the latest and greatest in the internet world. Our team is ﬁlled with creative energy that will pour out into your desired website layout to ﬁt the personality of your business. While creating a website that will help increase revenue while freeing up your time.
Everyone’s website creation is unique therefore a more detailed overview will be provided after consultation. Pricing will vary based on specific projects requirements.
- Website Packages
- Database Development
- Domain Registration
- Content Management
- Content Marketing